Brand guidelines - Version 1.0, 2023

Our brand

Strategy

To ensure consistency, use Driven’s brand strategy as a framework to guide all creative decisions.

What drives us

We believe that great creative work can change it all.
It can solve problems; open doors; shape a culture.

We’re on a mission to provide our clients with the creative vehicles they need to get where they
want to be.

What matters to us

Respect
We are kind to others and kind to ourselves. We are considerate and understanding of all walks of
life — particularly our team, clients, and community. By going forward with this approach, we set the
tone for an optimistic future for all.

Trust
We have trust in each other. Each person is an essential part of our team and future, which is why we all
take responsibility for our actions. We communicate, we’re vulnerable, and we express our opinions.
We are here for each other and to learn from each other.

Empathy
We bring enjoyment into every day by being open-minded, acting with intention, and valuing life beyond
work. We are caring, this is how we grow supportive relationships with each other, our clients, and with
ourselves. We are transparent — our place is somewhere to feel comfortable and valued.

Passion
We’re prepared to do great creative work. We understand it’s not always easy but we like to aim high,
that’s why we’re all here. Here, we are always proud of our craft, even when we fail — we’re only human, after all.

Here is a place to be proactive and look at each project as an opportunity to expand our passion and
knowledge. All of the above means working hard, but we always make sure to enjoy ourselves along the way.

Performance
We strive to be efficient and profitable. Doing great work is our priority, but creating a fruitful future for
Driven and our clients is critical for our progress. We work as a team and understand our core process:
Listen, Explore, Craft, Together.

We act on and aim to create opportunities. This means working smart, thinking ahead, and being productive.
We are always accountable and we’re unafraid to acknowledge our mistakes and achievements — it’s all a
part of creating ‘memorable’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We keep you in mind all the time.

Our work is the result of all the typical project pieces, and the atypical ones — the spontaneous inspiration, thoughts, and ideas that come from being completely immersed.

Our work is done for you, not our portfolios.

We make every decision based on what’s right for your brand, not our personal motivations. But don’t get us wrong, that doesn’t mean we settle for anything less than outstanding.

With us, you work with the same people 
from start to finish.

Our core team is here to stay. There will be no disappearing acts or anonymous figures jumping in midway through your project.

We are a team of collaborators.

As a multidisciplinary team, we bring together a mix of voices and experiences to shape work that’s greater than the sum of its parts.

There’s no ‘us’ and ‘you’ — there’s only ‘we’.

Whether it’s a one-off project or a long-term arrangement, we see ourselves as an extension of your team and will support you as though we are.

Listen first. Strategise second. Create third.

We don’t start creating until we know the ins-and-outs and have landed on a strategy to inform all creative decisions.

The impact of our work

Confidence

Using the collective knowledge of our multidisciplinary team,
we deliver the brand, digital, and campaign work that gives our clients clarity and confidence in their businesses.
You can count on us to leave no stone unturned in the pursuit of finding the right creative solution for your specific situation.

Change for the better

The ripple effect of our work manifests itself uniquely for each project — it can positively influence everything from business efficiency, to internal culture, to external relationships.

Growth


Through every phase of the project, we keep our clients’ business objectives and target audiences front-of-mind.
This enables us to create work that helps our clients form stronger customer relationships, achieve their goals, and grow in the ways that matter to them.

Made

Made is Driven’s website builder, created to provide businesses with a cost-effective and brand-aligned website option. With Made, you can update, manage, and edit your website without requiring ongoing developer support.

 

Guided

Guided is Driven’s digital brand guide platform. It’s a dynamic, central hub designed to evolve with your brand, streamlining version control and customisation.

If you have any questions regarding the brand guide, please contact:

P: 07 3831 2801
E: info@driven.agency