Brand guidelines - Version 1.0, 2023

Visual identity

Photography

Driven imagery provides an insight into how we perceive the world and ourselves in it. The care and craft we put into our imagery choices demonstrates our commitment to crafting meaningful creative work.

Insightful observation

Our work exposes us to diverse industries, geographies, businesses, and people. This variety not only enriches our creative thinking but also deepens our commitment to understanding our clients’ unique challenges and opportunities. Our imagery reflects this dedication through its editorial, observational style. It captures the viewpoint of a keen observer, eager to explore new scenes and gather as much insight and information as possible.

 

Making memorable

We are on a mission to create meaningful, impactful creative work that leaves a mark on its audience. We use imagery as a vehicle to channel this mission and capture the elusive quality of memorability. Our focus is on emotionally charged visuals that exude dynamism and energy. With a cinematic flair, these images evoke a sense of awe and wonder.

If you have any questions regarding the brand guide, please contact:

P: 07 3831 2801
E: info@driven.agency