Colour

Our colour palette is a key part of our brand’s visual identity, helping to differentiate Driven in a crowded category.

Brand colours

Cool primary tones

Use these colours in any layout or collateral design.
Any of these colours may be utilised for text, excluding off white.

Green

PMS 5615C

C63 M42 Y62 K21
R94 G110 B94
HEX #5E6E5E

Navy

PMS 7547C

C83 M68 Y57 K63
R28 G41 B49
HEX #1C2931

Off White

C8 M8 Y10 K0
R232 G227 B222
HEX #E8E3DE

Warm and neutral secondary tones

Use these colours sparingly in the layout or collateral designs.
Please note: The Made Purple should only be used within Made documentation, as and if required.

Red

C25 M82 Y75 K15
R166 G71 B64
HEX #A64740

Made Purple

C69 Y64 M35 K15
R92 G90 B117
HEX #5C5A75

White

C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF

Black

C30 M30 Y30 K30
R0 G0 B0
HEX #000000

If you have any questions regarding the brand guide, please contact:

P: 07 3831 2801
E: info@driven.agency