Brand guidelines - Version 1.0, 2023

Visual identity

Graphic devices

In our visual language, graphic devices play a pivotal role in enhancing brand recognition and conveying our message. These elements — ranging from icons to patterns and other visual cues — are carefully designed to align with our brand identity and create a cohesive experience.

Iconography

Phase icons

Each Driven project unfolds through a clearly defined, four-phase process. Every phase is represented by its own unique icon.

  1. Listen
  2. Explore
  3. Craft
  4. Together

 

 

  1. Phase icons
  2. Phase icons
  3. Phase icons
  4. Phase icons
Phase lockups

Using icons effectively

When using our icons as a lockup always ensure the use of ’01’ or ’02’ to identify our phase number with the phase name.

  1. Using icons effectively
  2. Using icons effectively
  3. Using icons effectively
  4. Using icons effectively
pattern device

Deconstructed brandmark

The rectangle and semicircle from the Driven brandmark may be used to form a repeating graphic pattern. This pattern may be applied to collateral design to create visual interest.

If you have any questions regarding the brand guide, please contact:

P: 07 3831 2801
E: info@driven.agency