Visual identity
Typography
Typography is a tool to support audience recognition and express our brand’s personality. To ensure consistency across all communications, Driven uses only one typeface — Akkurat.
Designed by Laurenz Brunner, Akkurat is a versatile sans-serif typeface known for its clean lines and modern aesthetic. It strikes a balance between geometric rigidity and legibility, making it a go-to choice for both print and digital mediums. Ideal for everything from text blocks to headlines, Akkurat brings a touch of Swiss precision to design projects.
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