Brand guidelines - Version 1.0, 2023

Visual identity

Typography

Typography is a tool to support audience recognition and express our brand’s personality. To ensure consistency across all communications, Driven uses only one typeface — Akkurat.

Akkurat

Akkurat

Designed by Laurenz Brunner, Akkurat is a versatile sans-serif typeface known for its clean lines and modern aesthetic. It strikes a balance between geometric rigidity and legibility, making it a go-to choice for both print and digital mediums. Ideal for everything from text blocks to headlines, Akkurat brings a touch of Swiss precision to design projects.

Purchase licence
Akkurat

Using styles effectively

  1. Akkurat Regular
  2. Akkurat Bold
  3. Akkurat Regular
Using styles effectively

If you have any questions regarding the brand guide, please contact:

P: 07 3831 2801
E: info@driven.agency